Geof Agneberg

Visual Merchandising Specialist, Graphics And Communication @ Signet Jewelers

About Geof Agneberg

Geof Agneberg is a Visual Merchandising Specialist with over 13 years of experience at Signet, where he has developed visual selling guidelines and created a merchandising newsletter. He holds a Bachelor of Fine Arts from the Milwaukee Institute of Art & Design and has worked in various roles in the Cleveland/Akron area, including positions at Frames Unlimited and Sterling Jewelers.

Current Role at Signet Jewelers

Geof Agneberg serves as a Visual Merchandising Specialist in Graphics and Communication at Signet Jewelers. He has held this position since 2011, contributing over 13 years of experience in visual merchandising. In his role, he has developed style parameters for the Outlet division's Visual Selling System guidelines. He is also responsible for the creation of the Visual Merchandising Newsletter, overseeing the process from concept to final product. His expertise in visual merchandising plays a crucial role in enhancing the brand's presentation and customer engagement.

Previous Experience in Visual Merchandising

Prior to his current role at Signet, Geof Agneberg worked as an Independent Contractor at Sterling Jewelers for nine months in 2010 and 2011. His earlier experience includes a position at Frames Unlimited as an Associate from 2004 to 2007, where he gained foundational skills in visual presentation. He also worked in the healthcare sector at the Visiting Nurse Association of Ohio, where he held roles in the Physician Orders Management Team and as an Office Business Specialist in Hospice from 2007 to 2009.

Educational Background in Fine Arts

Geof Agneberg studied at the Milwaukee Institute of Art & Design, where he earned a Bachelor of Fine Arts (B.F.A.) degree in Drawing from 1997 to 2001. This educational background provided him with a strong foundation in artistic principles and design, which he applies in his visual merchandising work. His formal training in fine arts contributes to his ability to create compelling visual presentations that resonate with customers.

Career Development in the Cleveland/Akron Area

Geof Agneberg has built a diverse career in the Cleveland/Akron, Ohio area, beginning with his role as a Truck Loader at UPS in 2001. He then transitioned to the food service industry as a Shift Supervisor at Caribou Coffee from 2002 to 2004. His varied experiences across different sectors have equipped him with a broad skill set that enhances his capabilities in visual merchandising and communication.

Contributions to Visual Merchandising Guidelines

At Signet, Geof Agneberg has made significant contributions to visual merchandising guidelines. He created a Visual Merchandising guidelines book specifically for the conversion of Ultra Diamonds to Kay Outlets. This project showcases his ability to adapt visual strategies to different brand identities and ensure consistency across various retail formats.

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