Graham B.
About Graham B.
Graham B. is the Director of Innovation Project Management at Signet Jewelers, with a strong background in brand management and merchandise strategy across various international markets. He has held key positions at several companies, including Cotton On Group, Transformco, and Fossil Group, demonstrating expertise in strategic planning and brand elevation.
Current Role at Signet Jewelers
Graham B. serves as the Director of Innovation Project Management at Signet Jewelers, a position he has held since 2021. Based in Dallas, Texas, he is responsible for overseeing innovative projects that enhance the company's market position. His role involves strategic planning and execution, focusing on brand elevation and stakeholder engagement. Graham's leadership contributes to the company's efforts in maintaining a competitive edge in the jewelry industry.
Previous Experience at Cotton On Group
Prior to his current role, Graham B. worked at Cotton On Group as the Country Brand Manager for Kids from 2016 to 2017 in Los Angeles, California. During his tenure, he re-engaged with over 45 international suppliers and partners, which helped to revitalize domestic brands and vendors. His efforts resulted in achieving positive EBITDA for three consecutive quarters following the company's bankruptcy.
Leadership at Transformco
Graham B. held the position of Vice President/General Merchandise Manager at Transformco from 2018 to 2020 in San Francisco, California. In this role, he played a critical part in navigating Sears/Kmart through the Chapter 11 bankruptcy process. His experience in managing complex retail environments equipped him with the skills necessary to lead organizations through challenging financial situations.
Experience in International Retail at Edcon
From 2013 to 2015, Graham B. served as the Divisional Merchandise Manager for International Women's Brands at Edcon in Johannesburg, South Africa. His role involved managing various product categories, contributing to his extensive experience in retail management. This position allowed him to develop a global perspective on market trends and consumer behavior.
Background in the Fashion Industry
Graham B. has a comprehensive background in the fashion industry, having worked at Macy's as a Buyer from 2000 to 2005 in Miami, Florida, and at Fossil Group, Inc. as Director from 2005 to 2012 in the UK. At Fossil, he spearheaded market penetration efforts for Fossil watch brands, achieving over 52% of the total fashion watch market share in the UK. His expertise spans various product categories, including watches, jewelry, handbags, and apparel.