Jeff York
About Jeff York
Jeff York is a Manager of Consumer Insights at Signet Jewelers, with extensive experience in audience research and consumer behavior. He has held leadership roles at various organizations, including Nickelodeon and Cox Media, and possesses expertise in understanding the needs of families and younger demographics.
Current Role at Signet Jewelers
Jeff York serves as the Manager of Consumer Insights at Signet Jewelers, a position he has held since 2021. In this role, he focuses on understanding consumer behavior and preferences, contributing to the strategic direction of the company. His expertise in consumer insights helps inform marketing strategies and product development, ensuring that the brand resonates with its target audience.
Previous Experience in Audience Research
Prior to his current role, Jeff York held several significant positions in audience research. He worked as the Vice President of Audience Research and Consumer Insights at Nickelodeon from 2004 to 2015, where he developed insights into children's media consumption. Earlier in his career, he was the Regional Research Manager at Cox Media from 1999 to 2003, focusing on regional audience trends in Atlanta, GA, and served as the Research Director at WDIV-TV from 1993 to 1996 in the Greater Detroit Area.
Education and Expertise
Jeff York earned a Bachelor of Science degree in Organizational Communications from Western Michigan University, where he also studied Psychology as a minor. His educational background supports his expertise in consumer behavior, particularly in understanding the emotional connections consumers have with brands. He possesses generational expertise in reaching kids, teens, and families, which is critical in his roles across various industries.
Experience in Consumer Research
Jeff York has extensive experience in consumer research across multiple sectors. He worked as the Vice President of Consumer Research at The First Tee from 2018 to 2019, where he focused on youth engagement. Additionally, he served as an Account Strategist at Human8 from 2019 to 2020, further enhancing his skills in consumer insights. His category insights experience spans the Retail, CPG, and QSR industries, providing a well-rounded perspective on consumer trends.