Jennifer Edwards

Jennifer Edwards

Sales Manager @ Signet Jewelers

About Jennifer Edwards

Jennifer Edwards is a Sales Manager at Signet Jewelers, where she has worked for 22 years. She consistently achieves the President’s Club Award for exceeding $1,000,000 in sales and plays a key role in training employees across various departments.

Work at Signet Jewelers

Jennifer Edwards has served as a Sales Manager at Signet Jewelers since 2002, accumulating 22 years of experience in this role. She consistently achieves the President’s Club Award for surpassing $1,000,000 in individual total sales. In her position, she plays a key role in ongoing sales training efforts for 20 employees across multiple departments. Edwards utilizes a dynamic sales approach that incorporates Virtual Sales, E-Commerce, Clientelling Software, and Custom Design Sales Channels, contributing to the overall success of the sales team.

Previous Experience at Service Merchandise

Before joining Signet Jewelers, Jennifer Edwards worked at Service Merchandise as an Inventory Manager from 1987 to 2002, for a total of 15 years. In this role, she was responsible for managing inventory levels and ensuring product availability. This experience provided her with a strong foundation in retail operations and inventory management, which she has applied throughout her career in the jewelry industry.

Education and Expertise

Jennifer Edwards studied at Kingston Commercial College, focusing on Business Administration and Management. She achieved a General Studies qualification, which has supported her career in retail management. Additionally, she is certified as a Diamontologist by the Gemological Institute of America (GIA), enhancing her expertise in diamonds and gemstones, which is crucial for her role in sales at Signet Jewelers.

Sales Management and Training

In her role as Sales Manager, Jennifer Edwards assists in ongoing sales training for employees across multiple departments. She manages relationships with internal and external repair vendors, ensuring effective collaboration and service delivery. Edwards is also responsible for maintaining store repair margins over plan and assists with store labor relations using Workday software, which includes conflict management, performance management, and payroll.

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