Julie Devine
About Julie Devine
Julie Devine is a Manager of Payments Marketing at Signet Jewelers, where she leads marketing initiatives for Private Label Credit Cards and leasing programs. She has a background in finance and marketing, with previous roles at American Express and experience in maximizing conversion rates and profitability.
Current Role at Signet Jewelers
Julie Devine serves as the Manager of Payments Marketing at Signet Jewelers, a position she has held since 2023. In this role, she leads the marketing initiatives for the launch of Private Label Credit Cards, Affirm, and Progressive leasing programs. Her responsibilities include developing strategies to enhance customer engagement and drive market penetration for these financial products.
Previous Experience at American Express
Prior to her current role, Julie Devine worked at American Express in various capacities. She served as Interim Senior Manager - Product Marketing, Business Financing for five months in 2022. Before that, she was a Senior Analyst - Product Marketing, Business Financing from 2021 to 2023, and an Operations Analyst - Experiential Customer Marketing from 2019 to 2020. She also held the position of Operations Analyst - Affiliate Marketing for five months in 2020.
Educational Background
Julie Devine studied at Albright College, where she earned a Bachelor of Science degree in Finance and Marketing. Additionally, she attended CAPA The Global Education Network, focusing on Marketing with an emphasis on Finance. This educational foundation supports her expertise in marketing strategies and financial products.
Professional Skills and Specializations
Julie Devine specializes in maximizing conversion rates and profitability in dynamic environments. She has a strong background in working with cross-functional teams to drive market launches and top-line growth. Her expertise includes direct-to-consumer marketing strategies, with a focus on omnichannel, social, and email marketing to enhance customer engagement.
Early Career Experience
Julie began her career as a Junior Associate at Mercury in 2018. She also gained experience as a Congressional Staff member at the U.S. House of Representatives in 2017. Additionally, she worked as a Sales Representative at Talbots from 2017 to 2018. These early roles contributed to her foundational skills in marketing and customer relations.