Keith Hall
About Keith Hall
Keith Hall serves as the Digital Asset Manager for Marketing Science and Technology at Signet Jewelers, where he has worked since 2020. He has extensive experience in digital asset management and project management across various companies in the Dallas/Fort Worth area.
Work at Signet Jewelers
Keith Hall has been serving as the Digital Asset Manager for Marketing Science and Technology at Signet Jewelers since 2020. In this role, he manages digital assets across various Signet brands, including Zales, Kay, Peoples, Zales Outlet, Kay Outlet, Banter, and Diamonds Direct. He utilizes tools like Jira for project management and Confluence for creating training documentation. Hall is also involved in the transition from traditional platforms to cloud services for Adobe Experience Manager, enhancing the efficiency of digital asset management.
Previous Experience
Before joining Signet Jewelers, Keith Hall held several positions in digital asset management and marketing analysis. He worked as a SuperClicks/Web Analyst at DexYP in 2012 and as a Social Media Specialist Intern at Social Media Delivered in 2013. His experience also includes roles as a Multimedia Project Manager at BDX, a Digital Asset Manager at Curvature, and a Web Content Editor/Digital Asset Manager at Essilor Group. Additionally, he served as a Digital Asset Manager for Neiman Marcus through Freeman+Leonard in 2017.
Education and Expertise
Keith Hall studied at Southern Methodist University, where he completed a program in Social Media for Business in 2012. He also holds a Post Graduate degree in Game Design from the Guildhall at Southern Methodist University, achieved from 2007 to 2008. Earlier, he earned a B.A. in Mass Communication with a focus on TV/Radio Broadcasting from Park University between 1994 and 1997. His educational background supports his expertise in digital asset management and marketing technology.
Skills and Tools Utilized
In his current role, Keith Hall employs various tools and technologies to enhance digital asset management. He utilizes Adobe Stage as a test platform for Adobe Experience Manager and has completed multiple Adobe On-Demand Learning Courses related to managing and delivering digital assets. His proficiency in project management software like Jira and documentation tools like Confluence aids in streamlining processes and training within Signet Jewelers.
Long-Term Engagement in Media
Keith Hall has a long-standing involvement in media, having worked as a Radio Disc Jockey at FISHBOWL RADIO NETWORK, LLC from 2010 to 2023. This role allowed him to develop skills in broadcasting and audience engagement, complementing his expertise in digital asset management and marketing.