Keith Ward
About Keith Ward
Keith Ward is a Digital Analytics Manager with extensive experience in digital marketing and analytics, currently working at Signet Jewelers. He previously held various roles at Saga plc, where he focused on driving customer acquisition and optimizing ecommerce journeys.
Work at Signet Jewelers
Keith Ward has been serving as the Digital Analytics Manager at Signet Jewelers since 2022. In this role, he focuses on utilizing digital analytics to enhance marketing strategies and drive business growth. His responsibilities include analyzing data to optimize customer journeys and improve conversion rates. He operates in a hybrid work environment, which allows for flexibility in collaboration and project management.
Previous Experience at Saga plc
Prior to joining Signet Jewelers, Keith Ward held multiple positions at Saga plc. He worked as the Digital Analytics Manager from 2020 to 2022, where he focused on digital acquisition and retention strategies. Before that, he served as the Senior Digital Marketing Manager from 2012 to 2020, overseeing marketing initiatives that drove customer engagement. His career at Saga began as the Internet Marketing Manager from 2005 to 2012, where he developed foundational digital marketing skills.
Education and Expertise
Keith Ward studied at Nottingham Trent University from 1984 to 1988, earning a degree that laid the groundwork for his career in digital marketing. He furthered his education by obtaining an MBA from The Open University between 1998 and 2001. His academic background complements his extensive experience in digital analytics and marketing strategy development, allowing him to align marketing efforts with business objectives effectively.
Digital Marketing Skills
Keith Ward possesses significant expertise in driving acquisition, conversion, and retention through digital channels. He specializes in optimizing e-commerce journeys to enhance customer experiences. His passion for collaboration enables him to work effectively with teams to leverage digital analytic tools, contributing to overall business growth. His strategic approach to marketing is informed by years of experience in various digital marketing roles.