Kimberly Craddock
About Kimberly Craddock
Kimberly Craddock is an Ecommerce Site Manager at Signet Jewelers, with over seven years of experience in e-commerce and more than five years in the retail sector. She has previously held positions at various companies, including Astral Brands and Bella Vita Inc, and possesses a strong background in digital marketing and data analysis within the fashion industry.
Current Role at Signet Jewelers
Kimberly Craddock serves as the Ecommerce Site Manager at Signet Jewelers since 2022. In this role, she manages various aspects of the e-commerce platform, focusing on enhancing user experience and driving online sales. Her responsibilities include collaborating with SEO partners to implement best practices in e-commerce management, ensuring that the site aligns with brand initiatives and voice.
Previous Experience in E-Commerce
Prior to her current position, Kimberly worked at Astral Brands as an E-Commerce Marketing Coordinator from 2020 to 2022. She also held the role of Ecommerce Coordinator at Bella Vita Inc from 2018 to 2019. Her experience includes an internship at fab'rik in 2017, where she gained foundational knowledge in e-commerce operations. This diverse background has equipped her with a comprehensive skill set in digital marketing and e-commerce management.
Educational Background
Kimberly Craddock studied Fashion Merchandising at Georgia Southern University, where she earned a Bachelor of Science (B.S.) degree from 2013 to 2017. She also attended Keimyung University for 11 months in 2016, furthering her education in the field. This academic background supports her expertise in the fashion industry and e-commerce.
Skills and Expertise in Digital Marketing
Kimberly possesses a comprehensive skill set in digital marketing, which includes web content development, A/B testing, and merchandising. She is experienced in B2C e-commerce and data analysis, making her a versatile professional in the fashion industry. Her commitment to leveraging data-driven insights informs her strategies in e-commerce management.
Professional Experience in Retail
With over 7 years of experience in e-commerce and more than 5 years in the retail sector, Kimberly has held various positions that contribute to her expertise. She worked as a Sales Lead at Gap Inc./Banana Republic from 2014 to 2018 and as a Seasonal Sales Associate at The Limited in 2013. These roles have provided her with valuable insights into consumer behavior and retail operations.