Kylee Crawford

Kylee Crawford

E Commerce Optimization Specialist @ Signet Jewelers

About Kylee Crawford

Kylee Crawford is an E-Commerce Optimization Specialist with extensive experience in the fashion retail industry. Currently a Senior Stylist at Stitch Fix, she has a strong background in creating visually appealing and marketable styles.

Current Role at Signet Jewelers

Kylee Crawford serves as an eCommerce Optimization Specialist at Signet Jewelers. She has held this position since 2019, contributing to the company's online retail strategies for five years. Her role involves enhancing the eCommerce experience, focusing on optimizing product visibility and sales performance. Based in the Dallas area, she applies her expertise to improve customer engagement and drive online sales.

Experience at Stitch Fix

Kylee has been a Senior Stylist at Stitch Fix since 2018. In this role, she utilizes her skills in fashion merchandising to create appealing looks for clients. Her natural instinct for styling helps her curate outfits that are both visually attractive and marketable. This position has allowed her to develop a strong understanding of customer preferences in the fashion retail space.

Educational Background in Fashion Merchandising

Kylee Crawford earned a Bachelor of Science in Fashion Merchandising and Digital Retailing from the University of North Texas. She attended the university from 2016 to 2019, where she developed a solid foundation in fashion principles and digital retail strategies. Her education has equipped her with the knowledge necessary for her roles in eCommerce and styling.

Internship Experience in E-Commerce

Kylee gained valuable experience through internships in eCommerce. She worked as an E-Commerce Intern at Feizy for two months in 2019, where she contributed to online merchandising efforts. Additionally, she served as an E-commerce Intern (Site Merchandiser) at Dickies for three months in the same year. These roles provided her with practical skills in managing online product displays and enhancing user experience.

Early Career at Nordstrom

Before her current roles, Kylee worked as a Sales Associate in Women's Dresses at Nordstrom in 2017. Her time at Nordstrom lasted for two months, during which she developed her customer service skills. Her positive attitude and approachable personality helped create a comfortable shopping environment for customers.

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