Laura Leos
About Laura Leos
Laura Leos serves as the Email & SMS Digital Marketing Lead at Signet Jewelers, where she has worked since 2022. She has a strong background in digital marketing, having previously held roles that involved enhancing email campaigns and driving significant revenue growth.
Work at Signet Jewelers
Laura Leos currently serves as the Email & SMS Digital Marketing Lead at Signet Jewelers, a position she has held since 2022. In this role, she has developed a 4-grid web scrape tool that streamlines the email creation process by automatically pulling product images and pricing from the company's website. Prior to this role, she worked as an Email Marketing Specialist at Signet Jewelers from 2018 to 2022, where she collaborated with brand managers to feature exclusive collections in email campaigns.
Education and Expertise
Laura Leos holds a Bachelor of Arts in Fashion Merchandising from Texas Woman's University, where she studied from 2009 to 2012. Additionally, she earned an Associates of Art in Fashion Merchandising from Wade College, completing her studies from 2007 to 2009. Her educational background provides her with a strong foundation in marketing and merchandising, which she applies in her current digital marketing role.
Background in Digital Marketing
Before joining Signet Jewelers, Laura Leos worked as a Digital Marketing Coordinator at The Immediate Resource from 2015 to 2018. In this position, she gained experience in various aspects of digital marketing, which has contributed to her current expertise in email and SMS marketing. Her career progression reflects a commitment to developing effective marketing strategies.
Achievements in Email Marketing
Laura Leos has made significant contributions to the email marketing initiatives at Signet Jewelers. She increased Zales' email and SMS program revenue by 118% in FY22. Additionally, she partnered with Attentive to grow the email list by 67% year-over-year through strategic acquisition strategies. Her implementation of dynamic re-targeting strategies has enhanced email personalization and improved overall campaign effectiveness.
Creative Contributions
In her role, Laura Leos writes creative briefs for Zales and Outlet, providing direction on copy and photography to ensure brand consistency. She conducts weekly post-mortem reports to analyze metrics and improve the effectiveness of the email program. Her ability to collaborate with brand managers to feature exclusive collections demonstrates her creative approach to digital marketing.