Lauren P.
About Lauren P.
Lauren P. is a Manager of Marketing Analytics and Data Activation at Signet Jewelers, where she leads audience segmentation strategies and cross-channel marketing measurement. With over 15 years of experience in marketing analytics, she has worked with major brands and has a strong background in data-driven decision-making.
Work at Signet Jewelers
Currently, Lauren P. serves as the Manager of Marketing Analytics & Data Activation at Signet Jewelers, a position she has held since 2021. In this role, she manages cross-channel audience segmentation strategies utilizing predictive models, lifetime value (LTV), and business rules to drive sales. She has developed channel-level test plans for successful cookieless audience targeting and leads first-party onboarding relationships, supporting data enrichment processes. Additionally, she oversees cross-channel marketing measurement, including Marketing Mix Modeling (MMM).
Previous Experience in Marketing Analytics
Lauren P. has over 15 years of experience in marketing analytics and data activation. She worked at Havas Media Group in various roles, including Director of Marketing Analytics from 2019 to 2021 and Marketing Analytics & Data Consulting Supervisor from 2017 to 2018. Prior to that, she was employed at eBay as a Marketing Attribution Analyst from 2014 to 2016 and as an Analytics Client Partner from 2013 to 2014. Her earlier experience includes roles at e-Dialog, Inc., where she held positions such as Strategic Email Marketing Planner and Program Manager.
Education and Expertise
Lauren P. earned a Bachelor of Science degree in Marketing from Fairfield University. She possesses technical skills in Excel analysis, data visualization, and SQL, which support her work in marketing analytics. Additionally, she holds two certifications in Google Analytics, enhancing her expertise in data-driven marketing strategies.
Background in Marketing and Data Activation
Lauren P. began her career as a Marketing Coordinator at Symmes Maini & McKee Associates from 2004 to 2007. She then transitioned to e-Dialog, Inc., where she worked in various capacities, including Campaign Associate and Strategic Email Marketing Planner. Her diverse background includes experience in new media business development at 7 NEWS, WHDH-TV, where she served as Assistant Account Executive from 2007 to 2009. This extensive background has contributed to her comprehensive understanding of marketing analytics.
Achievements in Marketing Analytics
Throughout her career, Lauren P. has demonstrated a proven track record of delivering insights and recommendations that align with overall business goals to C-level stakeholders. She believes in the transformative power of connecting CRM data with marketing channel and web analytics data to enhance customer experience. Her focus on major brands such as Kay Jewelers, Zales, and Jared highlights her impact in the marketing analytics field.