Lisa Crawford
About Lisa Crawford
Lisa Crawford is a copywriter with extensive experience in various roles, including her current position at Signet Jewelers since 2018. She has a background in writing consultancy and training, having worked at Dallas Baptist University and Panera Bread, and has contributed to nonprofit organizations through content creation and volunteer management.
Current Role at Signet Jewelers
Lisa Crawford has been employed as a Copywriter at Signet Jewelers since 2018. In her role, she focuses on creating compelling content that aligns with the brand's messaging and marketing strategies. She operates within the Dallas/Fort Worth Area, contributing to various projects that enhance customer engagement and brand visibility. Her responsibilities include training new copywriters on effective strategies and best practices, ensuring that all content maintains brand consistency and accuracy.
Previous Experience in Writing and Consulting
Before joining Signet Jewelers, Lisa Crawford worked as a Writing Consultant at Dallas Baptist University from 2008 to 2011. During her three years in this position, she provided guidance and support to students in developing their writing skills. Additionally, she created the Ministry Assistant Handbook, which served as a resource for future Ministry Assistants. Her experience in writing and consulting has equipped her with the skills necessary for her current role.
Experience in Retail and Training
Lisa Crawford has a background in retail, having worked as an Associate Trainer at Panera Bread from 2015 to 2017. In this role, she trained over 20 employees in both tutor and retail positions, utilizing her interpersonal skills and established curriculums. She also worked as a Deli Associate at Walmart for a brief period in 2017. These experiences have contributed to her understanding of customer service and employee development.
Education and Academic Background
Lisa Crawford studied at Dallas Baptist University, where she earned a Bachelor of Arts degree in English with minors in History and Spanish from 2007 to 2011. Her academic background has provided her with a strong foundation in writing and communication, which she applies in her professional roles. The knowledge gained during her studies supports her work in content creation and consulting.
Community Involvement and Content Creation
In addition to her professional roles, Lisa Crawford has contributed to community initiatives through her work with Care Net. She created content and layouts for quarterly newsletters that connected donors with the ministry's activities. Furthermore, she managed Care Net’s Silent Auction, where she led volunteers and organized tasks to ensure successful completion. These efforts demonstrate her commitment to community engagement and effective communication.