Mallory Juresic
About Mallory Juresic
Mallory Juresic is a Digital Marketing Specialist at Signet Jewelers, where she has worked since 2019 in the Dallas/Fort Worth Area. She has a background in strategic communication and has managed various marketing initiatives that significantly enhanced customer engagement and revenue.
Work at Signet Jewelers
Mallory Juresic has served as a Digital Marketing Specialist at Signet Jewelers since 2019. In this role, she operates from the Dallas/Fort Worth Area and collaborates with various teams, including data/analytics, merchants, credit/leasing marketing, and planning. Her responsibilities include enhancing marketing strategies and managing significant marketing initiatives. Notably, she managed a holiday influencer program that achieved a reach of 5.1 million. Additionally, she has developed and executed multiple marketing campaigns, including cart abandon, browse abandon, and customer re-engagement campaigns, contributing to the overall marketing effectiveness of the company.
Education and Expertise
Mallory Juresic earned a Bachelor of Science in Journalism from The University of Kansas. Her studies focused on Strategic Communication with a minor in Communication Studies. This educational background has equipped her with the skills necessary for her role in digital marketing, particularly in areas such as marketing strategy and communication. Her expertise is further demonstrated through her involvement in various marketing initiatives at Signet Jewelers, where she applies her knowledge to enhance customer engagement and marketing performance.
Previous Work Experience
Before joining Signet Jewelers, Mallory Juresic held several positions that contributed to her professional development. She worked as an Office Assistant at the University of Kansas from 2010 to 2012. Additionally, she served as an Account Coordinator at Keypath Education for one year during the same period. Her experience also includes a role as a Human Resources Executive Team Leader at Target for 11 months in 2011-2012. Furthermore, she was the Public Relations Chair for Sigma Kappa Sorority in 2010, where she managed communication efforts for the organization.
Marketing Initiatives and Campaigns
At Signet Jewelers, Mallory Juresic has been instrumental in launching various marketing initiatives. She successfully launched an SMS program that generated $650K in revenue within the first four months. Additionally, she implemented A/B testing and send-time optimization strategies in email campaigns, which led to increased customer engagement and growth in the email list size. Her work also includes assisting with tabletop and model photoshoots to provide marketing direction, ensuring the production of assets that enhance the omni-channel experience for customers.