Melanie Woodfolk Owens
About Melanie Woodfolk Owens
Melanie Woodfolk Owens serves as the Manager of Loyalty Communication and Engagement at Signet Jewelers, where she has worked since 2022. With a background in marketing and communications, she has held various roles in notable companies, focusing on customer loyalty and engagement strategies.
Work at Signet Jewelers
Melanie Woodfolk Owens has served as the Manager of Loyalty Communication and Engagement at Signet Jewelers since 2022. In this role, she focuses on enhancing customer engagement through loyalty programs. Her responsibilities include managing communication strategies that connect with customers and drive loyalty. She has implemented various initiatives aimed at increasing customer lifetime value through targeted offers.
Previous Experience in Marketing
Prior to her current position, Owens held several marketing roles across various organizations. She worked as a Marketing Coordinator at CheckFree from 2000 to 2002. She then served as a TradeShow Marketing Manager at PostNewsweek Tech Media from 2005 to 2006. Following that, she was a Senior Marketing Manager at BDMetrics from 2006 to 2009. Her experience also includes roles at Cision as an Acquisition Marketing Manager and at Agora Publishing as an Advertising Director.
Loyalty Marketing Expertise
Owens has extensive experience in loyalty marketing. At AARP, she worked as a Digital Loyalty Marketing Manager from 2014 to 2021, where she launched and managed engagement for over 5 million loyalty customers. She developed a loyalty partnership program that provided exclusive benefits and unique engagement opportunities. Her work has emphasized the use of gamification to enhance customer interaction.
Education and Expertise
Melanie Woodfolk Owens earned a Bachelor of Arts in Mass Communication/Media Studies from Morgan State University. She also studied Business/Corporate Communications at the University of Baltimore. Her educational background supports her expertise in marketing and communication strategies, particularly in loyalty and engagement.
Achievements in Marketing
Owens has received recognition for her contributions to the field of marketing, including the Customer Obsession Performance Excellence Award. She has successfully implemented a data-driven segmentation strategy to enhance customer lifetime value and managed the integration of loyalty communications with the enterprise Private Label Credit Card (PLCC).