Nathalie Houde
About Nathalie Houde
Nathalie Houde is a Marketing Manager at Zales, part of Signet Jewelers, with a strong background in multi-channel retail marketing and an entrepreneurial mindset. She has held various marketing roles across notable companies, including Rogers Media, Canada Post, and H&M, and holds an MBA and a BBA in Marketing.
Current Role at Signet Jewelers
Nathalie Houde serves as the Marketing Manager for Zales, a brand under Signet Jewelers, since 2021. In this role, she focuses on developing innovative marketing strategies, particularly for bridal collections. Her position is based in Dallas, Texas, where she applies her extensive experience in multi-channel retail marketing to enhance brand visibility and customer engagement.
Previous Experience in Marketing
Nathalie has a diverse background in marketing across various industries. She worked as a Content Manager at Rogers Media from 2015 to 2018, and as Managing Director & Founder at Kutchu from 2014 to 2018. Her previous roles include Associate Manager of Marketing Communications at Canada Post, Associate Marketing Manager at H&M, and Marketing Manager at PetSmart Canada. She also held positions at ROLEX and Twentieth Century Fox, contributing to her broad expertise in marketing.
Educational Background and Certifications
Nathalie Houde holds an MBA in Marketing from Toronto Metropolitan University and a BBA in Marketing from the University of New Brunswick. Additionally, she has completed a Direct Marketing Certificate from the Canadian Marketing Association. This educational foundation supports her strategic approach to marketing in her current and past roles.
Entrepreneurial Mindset and Skills
Nathalie is recognized for her entrepreneurial mindset, which has contributed to her success in creative problem-solving within marketing roles. Her fluency in both French and English allows her to communicate effectively in diverse markets, enhancing her ability to connect with a broader audience.
Expertise in Multi-Channel Retail Marketing
Nathalie possesses significant expertise in multi-channel retail marketing, particularly within the jewelry sector. Her experience spans various marketing functions, enabling her to implement effective strategies that drive brand growth and customer loyalty in competitive markets.