Sarah Kerkian
About Sarah Kerkian
Sarah Kerkian is a Content Director at Signet Jewelers, where she has worked since 2020, following a seven-year tenure as Social Media Manager at the same company. She specializes in content marketing, cause-related marketing, and social media strategies, leveraging her extensive experience in research and analysis.
Work at Signet Jewelers
Sarah Kerkian currently serves as Content Director at Signet Jewelers, a position she has held since 2020. In this role, she focuses on developing and executing comprehensive content strategies that enhance brand visibility and engagement. Prior to her current position, she worked as Social Media Manager at Signet Jewelers from 2013 to 2020. During her tenure, she developed social media strategies for the national retailer, utilizing both paid and organic content across platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube, and Snapchat.
Education and Expertise
Sarah Kerkian holds a Master of Science in Public Relations from Boston University, where she studied from 2005 to 2007. She also earned a Bachelor of Science in Journalism from Ohio University, attending from 2000 to 2003. Her educational background supports her expertise in content marketing, cause-related marketing, and corporate social responsibility. She integrates these elements into her social media campaigns, demonstrating her commitment to data-driven decision-making through research design and analysis.
Background
Before her role at Signet Jewelers, Sarah Kerkian gained experience in various positions. She worked as a Writer at CMG Partners for two months in 2012 and as a Senior Supervisor in Research & Insights at Cone from 2007 to 2012. Additionally, she served as an Online Facilitator for Health Communications at Boston University in 2010. Her diverse background in writing, research, and social media management has equipped her with a broad skill set applicable to her current role.
Achievements
Throughout her career, Sarah Kerkian has developed a strong skill set in trend tracking, copywriting, and influencer relations. Her ability to measure social media effectiveness has contributed to enhancing brand visibility and engagement for the organizations she has worked with. Her experience in executing social media strategies for a major national retailer showcases her capability in managing both paid and organic content across multiple platforms.