Shelbi Kauffman
About Shelbi Kauffman
Shelbi Kauffman is a Digital E Commerce Analyst at Signet Jewelers, with extensive experience in eCommerce and digital marketing across various companies. She has a background in managing eCommerce platforms and utilizing digital marketing tools, and holds a Bachelor of Science in Business Administration from Bowling Green State University.
Work at Signet Jewelers
Shelbi Kauffman has been employed at Signet Jewelers as a Digital eCommerce Analyst since 2021. In this role, she focuses on enhancing the online shopping experience and optimizing digital sales strategies. Her responsibilities include analyzing eCommerce performance and implementing data-driven solutions to improve customer engagement and conversion rates.
Previous Experience in eCommerce
Prior to her current position, Kauffman worked at Carson-Dellosa Publishing Group as an eCommerce Merchandising Manager for three months in 2021. She also held a position as a Digital Marketing Analyst at Victoria's Secret for five months in the same year. Additionally, she has experience managing eCommerce platforms for national food and coffee brands, and has worked with Walmart Marketplace on eCommerce activities.
Educational Background
Kauffman studied at Bowling Green State University, where she earned a Bachelor of Science in Business Administration with a focus on Marketing. Her studies spanned from 2015 to 2017, during which she developed foundational knowledge in marketing principles and strategies.
Skills and Tools Proficiency
Kauffman possesses advanced skills in Microsoft Excel, including pivot tables and vlookups, which she utilizes for data analysis. She is proficient in various digital marketing tools, such as Hootsuite and Brightedge for social media and SEO management. Additionally, she has expertise in using Amazon Seller Central and Amazon Vendor Central for eCommerce operations.
Internship and Early Career Experience
Kauffman's early career includes an internship at Huntington National Bank as a Marketing & Communications Intern in 2016, where she worked for seven months. She also served as a Student Communication Specialist at Bowling Green State University from 2015 to 2017. Her experience further includes roles at Stanley Steemer as Branch Marketing Specialist and Branch Marketing Coordinator, as well as a Field Marketing Coordinator position at Sodexo.