Sophie Goddard
About Sophie Goddard
Sophie Goddard is a Social Media Executive at Signet Jewelers, where she has worked since 2019. She holds a BA (Hons) in Costume and Performance Design from Arts University Bournemouth and a Level 4 Diploma in Digital Marketing from the Fashion Retail Academy.
Work at Signet Jewelers
Sophie Goddard has been working at Signet Jewelers since 2019. Initially, she served as a Social Media and Marketing Intern for one month, followed by a role as a Social Media Assistant for four months. Currently, she holds the position of Social Media Executive, where she has been for five years. In this role, she collaborates with marketing and buying teams to ensure social media content aligns with commercial activities. Her responsibilities include coordinating monthly social calendars and scheduling content across ten platforms for H.Samuel and Ernest Jones.
Education and Expertise
Sophie Goddard studied at Arts University Bournemouth, where she earned a BA (Hons) in Costume and Performance Design with a focus on Costume Interpretation, graduating with a 2:1 in 2016. Additionally, she attended the Fashion Retail Academy, achieving a Level 4 Diploma in Digital Marketing in 2019. Her educational background provides a strong foundation for her expertise in social media strategy and content creation.
Social Media Performance and Strategy
In her role as Social Media Executive, Sophie Goddard produces weekly engagement reports using tools like Hootsuite and Adobe Analytics. These reports help track and improve social media performance. She has successfully enhanced user interaction by 62% through the development of engaging content that resonates with current and relevant topics. Furthermore, she has increased average engagement rates by 57% by strategically analyzing engagement statistics and determining optimal posting times.
Background in Marketing
Sophie Goddard has a background in marketing, with experience gained during her time at Signet Jewelers. Her roles have involved working closely with marketing teams to create content that supports commercial objectives. This experience has equipped her with the skills necessary to effectively engage audiences across various social media platforms.