Steve Hebert
About Steve Hebert
Steve Hebert is a Senior Digital Marketing Manager at Signet Jewelers, specializing in CRM for Banter by Piercing Pagoda. He has extensive experience in digital marketing, having previously worked at MegaFood and GE Capital, and has successfully implemented strategies that significantly increased subscriber rates and email revenue.
Work at Signet Jewelers
Steve Hebert currently serves as the Senior Digital Marketing Manager for CRM at Banter by Piercing Pagoda, a subsidiary of Signet Jewelers. He has held this position since 2021, contributing to the company's digital marketing strategies in the United States. During his tenure, he implemented a 'Text to Join' program that led to a 23% increase in new subscribers. Hebert also maintained a 10% or better click-through rate in all SMS journeys through rigorous testing and optimization. His efforts resulted in a 30% year-over-year increase in email revenue by focusing on personalized customer journeys.
Previous Experience at MegaFood
Before joining Signet Jewelers, Steve Hebert worked at MegaFood in various digital marketing roles from 2016 to 2021. He started as a Digital Marketing Specialist in New Hampshire for two years, then advanced to Digital Marketing Lead for five months in 2018. Hebert continued as Digital Marketing Manager until 2021, totaling three years in this role. His experience at MegaFood involved forming strategic partnerships with industry leaders such as Adobe, Sailthru, and Attentive to enhance the company's digital marketing capabilities.
Background in Field Service at GE Capital
Steve Hebert's career began at GE Capital, where he worked as a Field Service Representative from 2005 to 2013 for eight years. This role provided him with foundational experience in customer service and operational support, which has contributed to his later success in digital marketing roles.
Education and Expertise
Steve Hebert holds a Bachelor's degree in Criminal Justice from Saint Anselm College, which he completed from 2000 to 2004. He furthered his education by obtaining a Master's degree in Organizational Leadership from Southern New Hampshire University between 2006 and 2008. His educational background supports his expertise in digital marketing and strategic leadership.
Achievements in Digital Marketing
Throughout his career, Steve Hebert has achieved significant results in digital marketing. At Signet Jewelers, he delivered a fivefold return on investment in the SMS channel during the 2022 holiday season. Hebert also achieved a 30% year-over-year increase in email revenue through the development of personalized customer journeys. His focus on rigorous testing and optimization has maintained a 10% or better click-through rate in SMS journeys.