Susan League
About Susan League
Susan League serves as the Manager of Creative Copywriting for Zales, Zales Outlet, and Peoples Jewellers, bringing over a decade of experience in the jewelry industry. She has a background in marketing and copywriting, having previously worked for notable companies such as The Bombay Company and Pier 1 Imports.
Current Role at Signet Jewelers
Susan League serves as the Manager of Creative Copywriting for Zales, Zales Outlet, and Peoples Jewellers at Signet Jewelers. She has held this position since 2010, contributing to the brand's messaging and marketing strategies for over 14 years. In her role, she collaborates with various teams to develop compelling content that resonates with customers and enhances the overall brand experience.
Previous Experience in Content Management
Prior to her current role, Susan League worked at The Bombay Company as Queen of Online Content from 2002 to 2007. She also held positions at PrintPlace.com as Marketing/Social Media Manager for six months in 2009 and at Pier 1 Imports as Senior Copywriter for six months in 2007. Her diverse experiences have equipped her with a strong foundation in content management and marketing.
Education and Expertise in Jewelry
Susan League studied at the Gemological Institute of America, focusing on Diamonds and Gemstones, and achieved the Accredited Jewelry Professional designation from 2013 to 2014. She also attended Michigan State University, where she studied English and Marketing/Communications. This educational background supports her expertise in the jewelry industry and enhances her creative copywriting skills.
Contributions to Website Development
Susan played a key role in the website re-platforming and redesigns for the Signet Dallas websites. Her collaboration with UX designers and developers was essential in creating effective language for various online projects, including cross-channel shopping bag and ship-to-store initiatives. These contributions have improved the user experience and functionality of the websites.
Development of Brand Narratives
Throughout her career, Susan League has developed brand narratives and marketing content for major brands, including Vera Wang Love and Enchanted by Disney Fine Jewelry. She also authored scripts for the complete 'Ask Vera Wang' online series, showcasing her ability to create engaging content that aligns with brand identities and appeals to target audiences.