Tammy Lucas
About Tammy Lucas
Tammy Lucas serves as the Vice President of Loyalty at Signet Jewelers, where she oversees strategy and execution across various customer journey touchpoints. With extensive experience in marketing and customer engagement, she has successfully launched new loyalty programs and led multiple digital initiatives.
Work at Signet Jewelers
Tammy Lucas serves as the Vice President of Loyalty at Signet Jewelers, a position she has held since 2021. In this role, she is responsible for the strategy and execution of loyalty initiatives across all of Signet's banners. Her focus is on enhancing the connected commerce customer journey through various touchpoints. Under her leadership, the company has launched a new loyalty program that integrates multiple aspects of the business, including digital marketing, branding, and customer relationship management.
Current Role at HomeSmart
In addition to her role at Signet Jewelers, Tammy Lucas has been working as a Real Estate Investment Specialist at HomeSmart since 2002. With over 22 years of experience in this position, she has developed expertise in real estate investments, providing valuable insights and strategies to clients. Her long-standing tenure at HomeSmart demonstrates her commitment to the real estate sector.
Leadership and Team Development
Tammy Lucas is recognized for her ability to balance high expectations with fairness and empathy. She fosters innovation and ideation within her teams, creating an environment conducive to growth and development. Her leadership style emphasizes collaboration and support, which has contributed to the success of the teams she manages.
Achievements in Marketing and Technology
Tammy Lucas has successfully led several initiatives that have significantly impacted marketing and technology at Signet Jewelers. She oversaw the redesign of the company website and implemented search engine marketing optimization. Additionally, she has been involved in app development, SMS marketing, and chatbot initiatives, showcasing her ability to integrate technology with marketing strategies.
Expertise in Data and Performance Marketing
Tammy Lucas has a proven track record in developing and growing new data and performance marketing teams. Her focus on optimizing marketing, promotions, and digital strategies has resulted in enhanced performance metrics for the organizations she has worked with. This expertise positions her as a key player in driving effective marketing initiatives.