Theresa Palermo
About Theresa Palermo
Theresa Palermo serves as the Senior Vice President of Consumer Strategy and Marketing at Signet Jewelers, where she has worked since 2022. With over 25 years of experience in marketing, she has held various leadership roles across notable companies and has a strong focus on personalized consumer experiences.
Work at Signet Jewelers
Theresa Palermo serves as the Senior Vice President of Consumer Strategy and Marketing at Signet Jewelers, a position she has held since 2022. In this role, she leads enterprise-wide solutions for marketing science, media, analytics, and consumer strategy across Signet's portfolio of brands, which includes Kay, Zales, and People's. Under her leadership, the company successfully delivered over $50 million in incremental revenue in 2023 by implementing personalization capabilities. Her focus is on creating fully connected and personalized consumer experiences that drive growth and transformation within the retail and e-commerce sectors.
Board Membership at Academy Sports + Outdoors
In addition to her role at Signet Jewelers, Theresa Palermo has been a Board Member at Academy Sports + Outdoors since 2022. This position allows her to contribute her extensive marketing and consumer strategy expertise to the board, supporting the company's initiatives and strategic direction within the sports and outdoor retail market.
Education and Expertise
Theresa Palermo holds a Bachelor of Science in Marketing from Auburn University, where she studied from 1993 to 1997. She furthered her education by obtaining two Master of Business Administration degrees from Simmons University, focusing on Marketing and Corporate Strategy from 2000 to 2002. With over 25 years of experience in marketing and digital strategy, she has developed a strong foundation in innovation and operations within various industries.
Professional Background
Theresa Palermo has held various significant positions throughout her career. Prior to her current role at Signet Jewelers, she served as Senior Vice President of Connected Commerce & Marketing at Signet from 2019 to 2022. Her past experiences include roles as Vice President of Global Marketing and Public Relations at Fossil Group, Inc., Chief Marketing Officer at Vera Bradley, and Senior Vice President of Marketing at Neiman Marcus Group. She has also worked at The Timberland Company and Polaroid, among other companies, showcasing her extensive background in marketing leadership.
Achievements in Marketing Strategy
Throughout her career, Theresa Palermo has been instrumental in driving marketing and digital transformation initiatives. At Vera Bradley and Neiman Marcus, she enhanced customer loyalty and retention through innovative marketing strategies. Her work at Signet Jewelers in 2023 resulted in significant revenue growth, demonstrating her ability to operationalize marketing strategies that align with consumer needs and preferences.