Thonisha Barnes
About Thonisha Barnes
Thonisha Barnes is the Director of Consumer Insights at Signet Jewelers, where she has worked since 2019. She has extensive experience in brand positioning and consumer research, with previous roles at organizations such as the American Heart Association and Boy Scouts of America.
Current Role at Signet Jewelers
Thonisha Barnes serves as the Director of Consumer Insights at Signet Jewelers since 2019. In this role, she focuses on understanding consumer behavior and preferences to inform marketing strategies and product development. Her responsibilities include translating business needs into research objectives and designing studies that yield actionable insights. She operates from Dallas, Texas, contributing to the company's efforts in enhancing customer engagement and brand loyalty.
Previous Experience in Market Research
Prior to her current position, Thonisha Barnes accumulated extensive experience in market research. She worked at the American Heart Association as a Customer Research Consultant for one year and held the position of Marketing Research Analyst at Sabre Holdings for three years. Additionally, she served as a Senior Analyst at The Dallas Morning News for a brief period and as a Senior Research Analyst at the Boy Scouts of America for six years. This diverse background has equipped her with a robust understanding of consumer insights and brand health.
Educational Background
Thonisha Barnes holds a Bachelor of Arts in Economics from Minot State University, where she studied from 1997 to 2002. She furthered her education at The University of Texas at Arlington, earning a Master of Science in Marketing Research between 2002 and 2004. Additionally, she obtained a Master's degree in Theological and Ministerial Studies from Southern Methodist University's Perkins School of Theology, completing her studies from 2009 to 2013. This educational foundation supports her expertise in consumer insights and research methodologies.
Skills and Specializations
Thonisha Barnes possesses a range of skills relevant to consumer insights and market research. She is experienced in brand positioning, brand health, and brand tracking. Her expertise includes creative testing, innovation, product preference testing, and customer satisfaction modeling. She is proficient in analytical techniques such as segmentation, discrete choice, and CHAID. Additionally, she has training in focus group and in-depth moderating, enhancing her ability to conduct qualitative research effectively.
Research Methodologies and Techniques
Thonisha Barnes specializes in various research methodologies that support her role in consumer insights. She has experience in general concept testing and online survey implementation. Her work often involves translating complex business needs into clear research objectives and study designs. She also conducts youth research, reflecting her commitment to understanding diverse consumer segments. Her analytical skills enable her to derive meaningful insights from data, which inform strategic decisions.