Todd Chu
About Todd Chu
Todd Chu is a Senior Manager of Customer Data Platform - Digital Technology at Signet Jewelers, where he leads cross-functional projects focused on personalization and customer journey mapping. He has extensive experience in digital marketing and data strategy, having held various leadership roles at companies such as Adobe, Signal, and aQuantive.
Work at Signet Jewelers
Todd Chu currently serves as the Senior Manager of the Customer Data Platform within Digital Technology at Signet Jewelers. He has held this position since 2023, working in a hybrid capacity from Dallas, Texas. In this role, he leads cross-functional projects aimed at achieving personalization at scale through identity management and customer journey mapping. He also manages a team that focuses on harmonizing offline and digital datasets to support omni-channel personalization and analytics, which aligns with the company's top-line growth targets.
Previous Experience in Digital Technology
Before joining Signet Jewelers, Todd Chu worked at Adobe as a Senior Expert Solutions Consultant from 2019 to 2022. His role involved providing expert guidance on solutions to enhance customer engagement and digital marketing strategies. Prior to that, he co-founded Signal™ and served as Senior Vice President of Global Innovation from 2009 to 2016, where he worked in both Singapore and Tokyo. He also held the position of Director of Sales Engineering at aQuantive from 2002 to 2007 in the Greater New York City area.
Education and Expertise
Todd Chu earned a Bachelor of Science in Engineering (B.S.E.) in Industrial and Operations Engineering from the University of Michigan, where he studied from 1993 to 1996. His educational background provides a strong foundation for his extensive experience in data strategy and digital marketing. He has developed deep expertise in consulting at the board and CxO level, focusing on data strategy, planning, and execution of comprehensive digital marketing initiatives.
Community Involvement
In addition to his professional commitments, Todd Chu is actively involved in his community. He serves as an elected officer in the local Parent Teacher Association (PTA) and has a history of volunteering. His involvement reflects a commitment to community engagement and initiatives related to diversity, equity, inclusion, and belonging (DEIB).
Technical Optimization in Digital Marketing
Todd Chu focuses on reducing third-party and first-party CNAMED'd scripts to enhance the company's positioning for Google Web Vitals. This emphasis on technical optimization is a critical aspect of his role, as it supports the overall digital marketing efforts of the organization.