Trevor Hughes
About Trevor Hughes
Trevor Hughes is the Manager of Audience Development and Marketing at Signet Jewelers, where he oversees marketing strategies for the Zales, Zales Outlet, and Peoples brands. He has a strong background in campaign management and digital strategy, and is currently pursuing a Master's degree in Digital Strategy and Strategic Communication at the University of Oklahoma.
Work at Signet Jewelers
Trevor Hughes serves as the Manager of Audience Development & Marketing at Signet Jewelers, a position he has held since 2020. In this role, he is responsible for developing and implementing marketing strategies for the Zales, Zales Outlet, and Peoples brands. His focus includes the execution of paid media channels, particularly in display and social media. Hughes operates from the company's location in Irving, Texas, and has contributed to enhancing audience engagement and brand visibility.
Education and Expertise
Trevor Hughes holds a Bachelor of Science (B.S.) degree in Kinesiology and Exercise Science from the University of North Texas, where he studied from 2012 to 2016. He is currently pursuing a Master of Arts (M.A.) in Digital Strategy & Strategic Communication at the University of Oklahoma, expected to complete in 2024. His educational background supports his expertise in campaign management and digital strategy, equipping him with the skills necessary for his current role.
Background
Before joining Signet Jewelers, Trevor Hughes worked as a Digital Media Specialist at JCPenney from 2018 to 2020. In this position, he gained valuable experience in digital marketing and media management. His career trajectory reflects a consistent focus on audience development and marketing, with a strong emphasis on digital strategies and campaign execution.
Achievements in Digital Strategy
Trevor Hughes has developed a strong proficiency in managing both paid and owned media channels, including email and SMS. His expertise in these areas has contributed to effective audience engagement strategies. His work in digital strategy has been instrumental in enhancing the marketing efforts of the brands he manages at Signet Jewelers.