Yasmari Garay
About Yasmari Garay
Yasmari Garay is a Digital Marketing Director with extensive experience in digital marketing and account management. She has held various positions at Rakuten Advertising and Foot Locker, and currently works at Signet Jewelers, where she leverages her entrepreneurial mindset and comprehensive understanding of digital marketing channels.
Current Role at Signet Jewelers
Yasmari Garay serves as the Digital Marketing Director at Signet Jewelers, a position she has held since 2022. In this role, she oversees digital marketing strategies and initiatives, leveraging her extensive experience in the field. Her responsibilities include managing various digital marketing channels and ensuring cohesive strategies that drive brand awareness and customer engagement.
Previous Experience at Rakuten Advertising
Yasmari Garay has a significant tenure at Rakuten Advertising, where she held multiple roles from 2014 to 2020. Initially, she worked as an SEM Manager, focusing on search engine marketing. She later advanced to positions such as Manager of Strategy and Senior Manager of Strategic Services, where she contributed to the development and execution of marketing strategies that integrated various digital channels.
Experience at Foot Locker
Garay worked at Foot Locker as a Senior Manager of SEM from 2020 to 2021 and later as Director of Digital & Media Marketing from 2021 to 2022. During her time at Foot Locker, she was responsible for enhancing the company's digital marketing efforts, particularly in search engine marketing and media strategy, contributing to the brand's online presence.
Educational Background
Yasmari Garay earned her Bachelor’s degree in Marketing and Music from the University of Tampa, where she studied from 2005 to 2008. She later pursued a Master of Business Administration (M.B.A.) at Louisiana State University, completing her studies from 2020 to 2022. Her educational background provides her with a solid foundation in both marketing principles and business management.
Skills and Expertise
Garay possesses a detailed understanding of digital marketing channels, including Search, Display, Social, and Affiliate marketing. She is recognized for her entrepreneurial mindset, which allows her to develop innovative strategic proposals for clients. Additionally, her extensive background in account management and customer service supports her effectiveness in leadership and mentorship roles within her teams.