Autumn Mahoney
About Autumn Mahoney
Autumn Mahoney is the Director of Demand Generation at Signiant, where she has worked since 2020. She has extensive experience in digital marketing and demand generation, having held various roles in companies such as EMC, Cognex Corporation, and Transportation Insight.
Current Role at Signiant
Autumn Mahoney serves as the Director of Demand Generation at Signiant, a position she has held since 2020. In this role, she is responsible for developing and executing digital marketing programs, which include drip marketing, pay-per-click (PPC) advertising, search engine marketing (SEM), and content syndication. She collaborates with various teams within the organization, including marketing operations, brand awareness, public relations, content marketing, and sales enablement. Additionally, she manages the demand budget and reporting for digital programs.
Previous Experience at Signiant
Before her current role, Autumn Mahoney worked at Signiant as the Senior Manager of Demand Generation from 2016 to 2020. During her four years in this position, she focused on enhancing demand generation strategies and improving overall marketing effectiveness. Her experience at Signiant laid the groundwork for her current responsibilities in demand generation.
Professional Background
Autumn Mahoney has a diverse professional background in digital marketing and campaign management. She has held various roles, including Digital Marketing Manager at Transportation Insight and BirdDog Solutions, where she worked from 2013 to 2016. Prior to that, she was a Global Campaigns & Content Marketing Manager at Cognex Corporation from 2008 to 2013. Her earlier experience includes positions at EMC and RSA, where she specialized in campaign analysis and lead management.
Education and Academic Background
Autumn Mahoney studied at Case Western Reserve University, where she earned degrees in American Studies and Art History from 1991 to 1993. She also attended Wellesley College, focusing on Art History and Architecture from 1988 to 1990. Earlier, she completed her high school education at Madison Area Memorial High School from 1985 to 1988.
Alumni Relations Experience
Autumn Mahoney has significant experience in alumni relations, having served as the Associate Director of Alumni Relations at Northeastern University from 1994 to 1999 and as the Senior Associate Director of Alumni Relations at Brandeis University from 1999 to 2005. In these roles, she focused on fostering relationships and engagement with alumni, contributing to the institutions' outreach and development efforts.