Katie Mc Kay
About Katie Mc Kay
Katie Mc Kay is the Director of Marketing Operations at Signiant, where she manages the marketing operations budget and oversees various marketing technologies. She has extensive experience in the field, having previously held roles at companies such as Desktone, Inc. and Arnold Worldwide, and holds certifications in Salesforce and Marketo.
Current Role at Signiant
Katie Mc Kay currently serves as the Director of Marketing Operations at Signiant, a position she has held since 2020. In this role, she manages the marketing operations budget and oversees all marketing and sales tools. She drives the technical strategy and implementation of the company's website, collaborating with an external agency for design and development. Her focus on continuous improvement and innovation is evident in her approach to leveraging emerging technologies and best practices in marketing operations.
Previous Experience at Signiant
Before becoming the Director of Marketing Operations, Katie Mc Kay worked at Signiant in various capacities. She served as the Marketing Operations Manager from 2013 to 2016 and then as the Senior Manager of Marketing Operations from 2016 to 2020. During her tenure, she contributed to the development and execution of marketing strategies that enhanced operational efficiency and effectiveness within the organization.
Professional Background
Katie Mc Kay has a diverse professional background in marketing operations. She began her career as an Account Management Intern at Arnold Worldwide in 2008. Following this, she worked as a Marketing Coordinator at Desktone, Inc. from 2010 to 2013, and as an Account Manager at JDCommunications, Inc. from 2010 to 2011. This range of experiences has equipped her with a solid foundation in marketing and operations.
Education and Certifications
Katie Mc Kay earned her Bachelor of Arts degree in Communications and Marketing from Quinnipiac University. In addition to her academic qualifications, she holds certifications as a Salesforce Certified Administrator and a Marketo Certified Expert, which enhance her expertise in marketing technologies and operations.
Expertise in Marketing Technologies
Katie Mc Kay possesses expertise in a wide range of marketing technologies, including 6Sense, Optimizely, Drift, Vidyard, and Crazy Egg. Her knowledge of these tools allows her to effectively implement and manage marketing strategies that drive engagement and improve operational performance.