Margaret Craig
About Margaret Craig
Margaret Craig serves as the CEO of Signiant, where she has worked since 2011, leading the company's transition to cloud-native SaaS offerings. With extensive experience in the media and entertainment sector, she has held various executive roles in notable companies, contributing to significant advancements in technology and business operations.
Work at Signiant
Margaret Craig has served as the CEO of Signiant since 2011, leading the company for over 13 years in the Greater Boston Area. Under her leadership, Signiant has developed cloud-native SaaS offerings, significantly contributing to the company's top-line growth. Craig played a crucial role in establishing Signiant as a market leader in next-generation transport solutions that leverage cloud technology. She successfully executed the transition to a SaaS business model in a capital-efficient manner, transforming the company's go-to-market strategies and operational infrastructure.
Previous Leadership Roles
Prior to her tenure at Signiant, Margaret Craig held several key positions in the media technology sector. She was the President of Snell & Wilcox from 1997 to 1999, where she oversaw video image processing software and hardware. Craig also served as the CEO of Leitch Technology from 1999 to 2003, leading a publicly-traded company that provided technical infrastructure for television production. Additionally, she worked as COO at Ascent Media Group from 2005 to 2008, where she led the technology transition to file-based infrastructure and managed contract negotiations with major broadcast organizations.
Education and Expertise
Margaret Craig earned a Bachelor of Science degree in Electrical Engineering from Iowa State University. Her educational background has equipped her with a broad and deep understanding of the Media & Entertainment industry, particularly in the dynamics of SaaS business models and cloud technology applications. This expertise has been instrumental in her executive roles across various leading global media technology companies.
Background in Engineering and Management
Before her executive roles, Margaret Craig began her career at Tektronix, where she worked from 1983 to 1996 in various capacities, including Engineer, Engineering Manager, and General Manager in the Portland, Oregon Area. This extensive experience in engineering and management laid the foundation for her subsequent leadership positions in the media technology sector, allowing her to effectively navigate complex technical and operational challenges.