April Mc Carver
About April Mc Carver
April McCarver is a Marketing Operations Specialist with extensive experience in the fashion and retail sectors. Currently working at SilkRoll, she manages influencer collaborations, email marketing campaigns, and social media branding strategies while pursuing a Bachelor of Business Administration in Marketing.
Current Role at SilkRoll
April Mc Carver serves as a Marketing Operations Specialist at SilkRoll, a position she has held since 2020. In this role, she manages influencer collaborations by analyzing key performance indicators and follower traits to effectively target cross-channel audiences. Additionally, she creates and sends out weekly email marketing campaigns using Sendgrid, designing creative imagery through Canva to nurture leads and drive sales. April also monitors SilkRoll's website for weekly product launches, troubleshooting product bugs, and optimizing customer usability.
Previous Experience at SilkRoll
Prior to her current role, April Mc Carver worked at SilkRoll as a Merchandising and Operations Associate for four months in 2021. She also held the position of Merchandising, Operations, and Inventory Intern from 2020 to 2021 for four months. In these roles, she contributed to various operational tasks and gained valuable experience in merchandising.
Experience at Stitch Fix
April Mc Carver worked at Stitch Fix as a Stylist Assistant from 2019 to 2021, where she gained experience in the fashion retail industry for two years. In 2022, she briefly served as an Editorial Stylist Assistant for three months in the San Francisco Bay Area. These roles allowed her to develop skills in styling and customer engagement.
Educational Background
April Mc Carver is pursuing a Bachelor of Business Administration (BBA) with a focus on Marketing at the University of California, Riverside, since 2021. She previously studied Marketing at Santa Monica College from 2018 to 2020. Additionally, she studied Marketing/Marketing Management at Berkeley City College, further enhancing her expertise in the field.
Additional Work Experience
In addition to her roles at SilkRoll and Stitch Fix, April Mc Carver has worked at Netflix as a Costumer on a contract basis for one month in 2019. She also served as a Key Holder at Aquelarre for three months in 2019 and worked as a Sales Associate at Old Navy for one year from 2017 to 2018. These positions contributed to her diverse experience in retail and customer service.