Ana María Rocha Pardo
About Ana María Rocha Pardo
Ana María Rocha Pardo is a Corporate Communications and ESG Manager with extensive experience in brand positioning and storytelling across Latin America. She has held various communications roles in notable organizations and has a strong academic background in social communication and sustainability.
Work at Simetrik
Ana María Rocha Pardo serves as the Corporate Communications & ESG Manager at Simetrik since 2022. In this role, she focuses on developing and implementing communication strategies that align with the company's ESG objectives. She has initiated the creation of the ESG strategy by starting with the B Impact Assessment. Additionally, she has arranged speaking opportunities for company founders and heads at various fintech and payments industry events, both virtual and on-site.
Education and Expertise
Ana María Rocha Pardo holds a Bachelor in Social Communication and Advertising from Pontificia Universidad Javeriana, completed between 2003 and 2008. She also studied at Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires' where she participated in an exchange program focusing on Communication. Furthermore, she earned a Master's degree in Sustainable Development and Corporate Social Responsibility from Escuela de Organización Industrial, which she completed from 2013 to 2014.
Background
Ana María Rocha Pardo has extensive experience in communications and marketing across various organizations. She worked as a Copywriter at Lowe and Partners Worldwide from 2008 to 2011 and at The Brand Consulting Group from 2007 to 2008. She served as Communications Manager at Conexión Colombia from 2011 to 2013. In her role at Endeavor Colombia, she held two positions: Marketing & Communications Manager from 2017 to 2021 and Corporate Communications and PR Manager for seven months in 2021 to 2022. She also worked as a Communications Advisor at Agencia Presidencial de Cooperación Internacional de Colombia from 2015 to 2017.
Achievements
Throughout her career, Ana María Rocha Pardo has developed a corporate narrative and storytelling assets to enhance brand positioning in five Latin American markets. She implemented a content strategy for B2B marketing campaigns focused on lead generation, which included success cases, social media, blog posts, and use cases. Her efforts in communications have contributed to the visibility and engagement of the organizations she has worked with in the fintech and payments sectors.