Ilse Del Pilar (Sandunga) Jaime García Cabañez
About Ilse Del Pilar (Sandunga) Jaime García Cabañez
Ilse Del Pilar Jaime García Cabañez is an Education Manager at Simetrik, with a background in social media management and UX conversational strategy. She has extensive experience in crisis management and advertising investment across various digital platforms.
Work at Simetrik
Ilse Del Pilar Jaime García Cabañez has been serving as the Education Manager at Simetrik since 2023. In this role, she focuses on developing educational programs and resources to enhance the understanding of the company's offerings. Her responsibilities include creating training materials and conducting workshops to support the adoption of Simetrik's solutions.
Previous Experience in Social Media Management
Before joining Simetrik, Ilse held various positions in social media management. She worked as the Social Media Manager at Universidad Latinoamericana, S.C. from 2018 to 2019, and as the Director of Social Media at Politics Media from 2017 to 2019. Additionally, she served as the Director of Social Media at Engrane Studio from 2016 to 2017. Her experience encompasses crisis management and advertising investment administration on platforms like Facebook, Instagram, Twitter, and Google Adwords.
Experience at Yalo
Ilse worked at Yalo in multiple roles from 2021 to 2023. She began as a UX Conversational Strategist for 11 months, followed by a year as a Customer Success CUX Strategist. In 2023, she took on the role of Associate Product Enabler for three months. During her time at Yalo, she specialized in conversational commerce and developed product launch strategies that involved simultaneous communication across various platforms.
Education and Expertise
Ilse studied at Universidad Simón Bolívar in Mexico, where she earned a degree in Fotografía y Multimedia, achieving a Licenciada en Diseño de la Comunicación Visual from 2008 to 2012. She is recognized for her expertise in best practices for conversational commerce, particularly in the consumer packaged goods (CPG), retail, and finance sectors. She has also conducted courses on conversational channels and META rules, assisting over 40 brands across Latin America in adopting new tools.