Rafiah N.

Social Media & Marketing Manager @ Simfoni

About Rafiah N.

Rafiah N. is a Social Media and Marketing Manager with expertise in digital marketing strategies, particularly in the fragrance industry. She has a background in website management, email marketing, and customer relationship management, and has held various marketing roles in the UK and UAE since earning her Bachelor's degree from Coventry University.

Work at Simfoni

Rafiah N. has been serving as the Social Media & Marketing Manager at Simfoni since 2020. In this role, she focuses on developing and implementing digital marketing strategies to enhance brand visibility and engagement. Her responsibilities include managing social media platforms, creating content, and executing marketing campaigns tailored to the company's objectives.

Previous Experience at CIPS

Prior to her current position, Rafiah N. worked at CIPS - The Chartered Institute of Procurement & Supply as the Membership and Social Media Manager from 2016 to 2020. During her tenure, she was responsible for managing social media initiatives and membership engagement strategies, contributing to the organization's outreach and community building efforts.

Education and Expertise

Rafiah N. studied at Coventry University from 2011 to 2014, where she earned a Bachelor's degree in Business, Management, Marketing, and Related Support Services. Her academic background provides a solid foundation for her expertise in digital marketing, particularly in the fragrance industry, where she specializes in tailored marketing strategies.

Experience at Coventry University

Rafiah N. began her career as a Marketing Assistant at Coventry University, where she worked for one year from 2015 to 2016. In this role, she gained valuable experience in marketing operations, which contributed to her professional development in the field of marketing.

Role at Haifar Bakhoor

Since 2020, Rafiah N. has also held the position of Chief Executive Officer at Haifar Bakhoor in Dubai. In this role, she oversees the company's operations and strategic direction, leveraging her marketing expertise to enhance brand recognition and customer engagement.

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