Adilene Padilla
About Adilene Padilla
Adilene Padilla is a Senior Lifecycle Marketing Manager with extensive experience in email marketing and digital marketing strategies. She has held various positions at notable companies including DocuSign, Zendesk, and Walmart eCommerce, and holds a Bachelor of Science in Business Administration with a concentration in Marketing from San Francisco State University.
Work at SimplePractice
Adilene Padilla serves as the Sr. Lifecycle Marketing Manager at SimplePractice, a role she has held since 2023. In this position, she focuses on developing and executing marketing strategies that enhance customer engagement and retention. Her responsibilities include analyzing customer data to optimize lifecycle marketing campaigns and improve overall user experience.
Previous Experience in Lifecycle Marketing
Before joining SimplePractice, Adilene Padilla worked at DocuSign as the Sr. Email Lifecycle Marketing Manager from 2020 to 2023. In this role, she was responsible for managing email marketing strategies and optimizing customer communications. Prior to DocuSign, she held the position of Lifecycle Marketing Manager at Zendesk from 2018 to 2020, where she focused on in-product messaging to enhance user engagement.
Marketing Roles at Walmart eCommerce
Adilene Padilla has extensive experience in marketing roles at Walmart eCommerce. She worked as an Associate Marketing Manager for Email from 2017 to 2018, where she managed email marketing initiatives. Additionally, she served as a Marketing Manager for CRM in 2018 for a brief period, contributing to customer relationship management efforts.
Education and Expertise
Adilene Padilla earned her Bachelor of Science (B.S.) degree in Business Administration with a concentration in Marketing from San Francisco State University. She attended the university from 2008 to 2012, gaining foundational knowledge in marketing principles and business strategies that have informed her career in lifecycle marketing.
Background in Digital Marketing
Adilene Padilla has a background in digital marketing, having worked as a Digital Marketing & Social Media Analyst for the Norcal Division of Safeway from 2015 to 2017. She also held the position of Digital Marketing Analyst, Email at Safeway for a brief period in 2014. Her experience in these roles provided her with skills in managing digital campaigns and analyzing marketing performance.