Alex Marrache
About Alex Marrache
Alex Marrache serves as the Chief Customer Officer at SimplePractice, where he has worked since 2021. He has extensive experience in customer success and care, having held various leadership roles in multiple companies over the past two decades.
Current Role at SimplePractice
Alex Marrache serves as the Chief Customer Officer at SimplePractice, a position he has held since 2021. In this role, he is responsible for overseeing customer engagement and satisfaction initiatives. Additionally, he has been the Senior Vice President of Customer Success since 2018, contributing to the development and implementation of strategies that enhance customer experiences. His leadership in these roles focuses on ensuring that customer needs are met effectively across various platforms.
Previous Experience at iolo technologies
Before joining SimplePractice, Alex Marrache worked at iolo technologies, LLC as the Executive Director of Customer Care from 2013 to 2017. During his four years in this position, he managed customer service operations in the Greater Los Angeles Area. His responsibilities included overseeing customer support initiatives and enhancing service delivery to improve customer satisfaction.
Background in Customer Service Management
Alex Marrache has extensive experience in customer service management, having held various roles in the industry. He served as the Head of Customer Service at Technicolor - CineStyle for six months in 2012 to 2013. Additionally, he worked as the Manager of Customer Support at Fandango, Inc. from 2002 to 2004. His career has involved managing both inbound and outbound sales and service programs, including email, chat, and social media engagement.
Educational Background
Alex Marrache studied at Loyola Marymount University, where he earned a Bachelor of Arts degree in Business Administration from 1983 to 1988. He also attended UC Irvine, where he focused on Russian/Soviet Studies and obtained a Bachelor of Arts degree from 1992 to 1994. His educational background provides a foundation for his roles in customer service and management.
Leadership in Operations
Throughout his career, Alex Marrache has demonstrated leadership in managing operations across various environments. He has experience in fast-paced, large-scale operations as well as in start-up and developing business ventures. His oversight has included Human Resources, Quality Assurance, and Telecommunications/IT departments, particularly in support of call center operations.