Alyssa W.
About Alyssa W.
Alyssa W. is a Senior Content Designer with extensive experience in user experience writing and content strategy. She has worked at SimplePractice and Grace Writing Co., and holds multiple certifications in UX content and event management.
Work at SimplePractice
Alyssa W. currently serves as a Senior Content Designer at SimplePractice, a role she has held since 2023. In this position, she is involved in high-impact projects that focus on user experience and content strategy. Previously, she worked as a Content Designer at SimplePractice from 2021 to 2023, where she defined and operationalized a new process with a product manager to enhance in-app communication. Alyssa also initiated discussions on ethical AI and data use during a hack week, contributing to a brand trust initiative.
Education and Expertise
Alyssa W. has a diverse educational background in communications and user experience design. She studied at Thomas Edison State University, earning a Bachelor of Arts in Communication in 2013. She furthered her education at Lasell University, obtaining a Master of Science in Communications with a concentration in Public Relations in 2015. Additionally, she completed a Certificate in Event Management and Design at Kennesaw State University in 2016. Alyssa also pursued certifications in UX Writing from the UX Writing Hub and in Content Research & Testing from the UX Content Collective.
Previous Work Experience
Before her tenure at SimplePractice, Alyssa W. worked at The Hermitage Hotel in various roles. She served as an Event Sales Coordinator for five months in 2016 and later as a Catering Sales Manager from 2016 to 2018. In addition, she has been with Grace Writing Co. as a User Experience Writer since 2020, where she has contributed to enhancing user experience through effective content strategies.
Achievements in Content Design
Alyssa W. has made significant contributions in her field, particularly at SimplePractice. She has consistently identified content needs and opportunities that may not be immediately apparent, advocating for their integration into projects. Her work has been focused on high-risk and complex projects that have the potential for significant user impact, showcasing her ability to enhance the quality of user communication.