Andrea Shochet
About Andrea Shochet
Andrea Shochet serves as the Vice President of Marketing Partnerships at SimplePractice, bringing over 15 years of experience in business development and strategic partnerships across various industries. She has held key positions at notable companies such as Videofashion, USA Network, Audible, and DC Comics, and holds degrees from Georgia Institute of Technology, Massachusetts Institute of Technology, and University of Oxford.
Current Role at SimplePractice
Andrea Shochet serves as the Vice President of Marketing Partnerships at SimplePractice, a position she has held since 2022. In this role, she focuses on developing strategic marketing initiatives and partnerships that enhance the company's market presence. Her responsibilities include collaborating with various stakeholders to create effective marketing strategies that align with the company's goals.
Previous Experience in Marketing and Business Development
Andrea Shochet has held several significant roles in marketing and business development across various organizations. She worked at Videofashion as the Director of Sales & Marketing from 2003 to 2007, and later served as Vice President of Business Development at USA Network/NBCUniversal, Inc. for eight months in 2011. Additionally, she was the Strategic Partnerships Director at Rodale Inc. from 2015 to 2017, and held multiple positions at Audible, Inc. from 2017 to 2020, including Director of Business Development and Director of Global Strategic Partnerships.
Educational Background and Expertise
Andrea Shochet has a strong educational foundation in engineering and materials science. She earned a Master of Science in Mechanical Engineering with a focus on Manufacturing and Semiconductor Packaging from the Georgia Institute of Technology. She also holds a Bachelor of Science in Materials Science and Engineering from the Massachusetts Institute of Technology, where she minored in Music Performance. Additionally, she was a Visiting Researcher and Student at Trinity College, University of Oxford.
Career Development and Strategic Roles
Throughout her career, Andrea Shochet has demonstrated expertise in developing and executing new business models and revenue streams. She has over 15 years of experience in monetizing properties, products, content, and intellectual property in both digital and physical spaces. Her roles have often involved collaboration with external clients and internal divisions to implement strategic and tactical plans effectively.
Notable Past Positions
In addition to her current role at SimplePractice, Andrea Shochet has held notable positions at various companies. She was the Director of Business Development at DC Comics/Warner Bros. from 2007 to 2011 and co-owned Noah Packard Design Inc. from 2011 to 2014, where she focused on business development and operations. Her diverse experience spans multiple industries, contributing to her comprehensive understanding of marketing and business development.