Dominique Zumwalt
About Dominique Zumwalt
Dominique Zumwalt serves as the Creative Director of Marketing at SimplePractice, where she has worked since 2021. With a background in creative writing from the University of California, Santa Cruz, she has held various roles in marketing and copywriting, including positions at ServiceTitan and SimplePractice.
Current Role at SimplePractice
Dominique Zumwalt serves as the Creative Director of Marketing at SimplePractice, a position held since 2021. In this role, she leads the creative strategy for the company, particularly focusing on enhancing brand messaging and customer engagement. Zumwalt operates as the editor-in-chief for the company magazine, overseeing content development and editorial direction. Her responsibilities include collaborating with various teams to ensure cohesive brand communication and marketing initiatives.
Previous Experience at SimplePractice
Before her current role, Dominique Zumwalt worked at SimplePractice as a Senior Copywriter and Managing Editor from 2020 to 2021. During her tenure, she developed and executed the brand experience for the company’s annual conference. Zumwalt collaborated closely with the VP of Product Marketing, utilizing customer research and market data to craft targeted messaging for a B2B2C audience. She also played a significant role in shaping the creative strategy surrounding SimplePractice's IPO.
Experience at ServiceTitan
Prior to her time at SimplePractice, Dominique Zumwalt was employed at ServiceTitan as the Lead Copywriter from 2019 to 2020. In this role, she was responsible for creating compelling copy and marketing materials that supported the company's objectives. Her experience at ServiceTitan contributed to her expertise in developing effective communication strategies within the tech industry.
Education and Expertise
Dominique Zumwalt studied at the University of California, Santa Cruz, where she focused on Creative Writing and achieved a degree in Literature. Her academic background has equipped her with strong writing skills and a deep understanding of narrative development, which she applies in her professional roles. This educational foundation supports her ability to create engaging content and effective marketing strategies.
Creative Workflow Development
In her current role at SimplePractice, Dominique Zumwalt has built a scalable and repeatable workflow to intake and facilitate creative requests from across the organization. This system enhances collaboration and efficiency within the marketing team, allowing for a more streamlined approach to project management and creative execution.