Hari M
About Hari M
Hari M serves as the Vice President of Growth Marketing at SimplePractice, where he has successfully doubled the company's annual recurring revenue. He has extensive experience in digital marketing, having previously held key positions at Google and IBM, and holds an MBA from the Indian Institute of Management, Indore.
Current Role at SimplePractice
Hari M serves as the Vice President of Growth Marketing at SimplePractice, a position he has held since 2022. In this role, he drives the new customer acquisition strategy across various media channels, including owned, earned, and paid media. His leadership has contributed to significant growth metrics, including doubling the annual recurring revenue from $150 million to over $300 million within two years. He also leads a product-led growth program that maintains a lifetime value to customer acquisition cost ratio greater than 15.
Previous Experience at Google
Hari M worked at Google in two capacities. He initially served as a Digital Marketer from 2016 to 2018, where he oversaw customer growth strategies for Google Maps and Google Fiber, contributing to significant annual recurring revenue growth. He later became the Head of Growth Marketing from 2018 to 2022 in the San Francisco Bay Area, further enhancing his expertise in growth marketing.
Educational Background
Hari M holds a Master of Business Administration (MBA) with a focus on Marketing and Finance from the Indian Institute of Management, Indore. He also earned a Bachelor of Technology (B.Tech) from the College of Engineering Trivandrum. His educational background has equipped him with the skills necessary for his roles in marketing and strategy.
Career Path and Previous Roles
Before joining SimplePractice, Hari M held several positions in various companies. He worked as a Growth Marketing Manager at Vizury from 2012 to 2014 and later as Head of Growth for Latin America at the same company from 2014 to 2016. He also served as a Consultant at Nomura from 2011 to 2012 and completed a summer internship at IBM in 2010.