Josh Kurcinka
About Josh Kurcinka
Josh Kurcinka serves as the VP of Marketing at SimplePractice, bringing extensive experience in marketing management from various companies, including Amazon and Polaris Industries. He possesses expertise in digital marketing, customer engagement, and advertising investment strategy, along with a strong educational background in business and marketing.
Current Role at SimplePractice
Josh Kurcinka serves as the Vice President of Marketing at SimplePractice, a position he has held since 2023. His role involves overseeing marketing strategies and initiatives to enhance the company's presence in the market. Working remotely from Santa Monica, California, he applies his extensive marketing experience to drive growth and engagement for SimplePractice.
Previous Experience in Marketing
Before joining SimplePractice, Josh Kurcinka held several significant marketing roles. He worked at Noom Inc. as Worldwide Head of Growth Marketing from 2022 to 2023. Prior to that, he spent four years at Amazon, where he served as Worldwide Head of Marketing Portfolio Strategy & Investment and previously as Worldwide Head of Growth, Customer Engagement and Marketing for Amazon Subscribe & Save. His experience also includes positions at Polaris Industries and Kellogg Company, where he developed marketing strategies for various products.
Educational Background
Josh Kurcinka has a solid educational foundation in business and marketing. He earned an Honors Degree in Business Marketing with a Minor in French from Montana State University-Bozeman from 1998 to 2002. He furthered his education by obtaining an MBA from the University of Minnesota - Carlson School of Management from 2006 to 2009. Additionally, he studied International Business at Ecole Superieure De Commerce Marseille in 2000.
Expertise in Marketing Strategies
Josh Kurcinka possesses expertise in digital and social marketing, enabling him to leverage modern marketing channels effectively. He specializes in advertising investment strategy, focusing on optimizing marketing budgets for maximum impact and return on investment. His deep understanding of customer needs informs his approach to developing business strategies, which emphasizes challenging the status quo and fostering sustainable business practices.
Leadership and Team Management
Throughout his career, Josh Kurcinka has led cross-functional, multinational teams across 14 countries. This experience highlights his ability to manage diverse teams and projects on a global scale. His leadership style emphasizes collaboration and innovation, which he considers essential for achieving business objectives and driving growth.