Lauren Diethelm
About Lauren Diethelm
Lauren Diethelm is a Senior Content Marketing Manager at SimplePractice, where she produces diverse content and analyzes performance data to optimize strategies. She has a background in content production and management, having worked at various companies including Penguin Random House and Professional Sports Publications.
Work at SimplePractice
Lauren Diethelm serves as the Senior Content Marketing Manager at SimplePractice since 2020. In this role, she produces a variety of content types including blog posts, ebooks, customer stories, newsletters, and guides. She analyzes performance data to optimize the content strategy, ensuring alignment with business goals. Lauren collaborates with design, product, and marketing teams to execute multi-channel campaigns effectively. Additionally, she performs quarterly content audits and gap analysis to inform editorial planning.
Previous Experience in Content Production
Before joining SimplePractice, Lauren Diethelm held several positions in content production. She worked at Penguin Random House as a Production Associate for five months in 2020. Prior to that, she was employed at Professional Sports Publications as a Production Assistant from 2018 to 2020. Additionally, she served as a Content Manager at SabbaticalHomes.com for one year from 2017 to 2018 and as a Content Writer & Editor at Promocodes.com for a year in 2017 to 2018.
Education and Expertise
Lauren Diethelm earned her Bachelor of Arts degree in Pre and Early Modern Literature from the University of California, Santa Cruz, where she studied from 2014 to 2017. She is currently enhancing her skills in digital marketing by studying at Udacity, where she is pursuing a Nanodegree since 2020. This combination of education and ongoing professional development supports her expertise in content marketing.
Content Strategy Development
Lauren Diethelm has developed a comprehensive small business editorial strategy that drives key metrics across all stages of the customer journey. This strategy reflects her ability to align content initiatives with business objectives, ensuring that content effectively engages and converts target audiences.