Madison Courtney

Madison Courtney

Senior B2 B Lifecycle Marketing Manager @ SimplePractice

About Madison Courtney

Madison Courtney is a Senior B2B Lifecycle Marketing Manager with over 7 years of experience in email and lifecycle marketing. She has held various marketing roles at companies such as Conga, Culture Amp, and SimplePractice, and possesses expertise in multiple marketing automation platforms.

Current Role at SimplePractice

Madison Courtney serves as the Senior B2B Lifecycle Marketing Manager at SimplePractice. She has held this position since 2024, contributing to the company's marketing strategies and initiatives. In this role, she focuses on enhancing customer engagement and optimizing lifecycle marketing processes.

Previous Experience at Conga

Madison Courtney worked at Conga in various capacities from 2018 to 2021. She started as an Email Marketing Specialist for 8 months, followed by a year as the Marketing Communications Manager. In 2020, she transitioned to the role of Manager, Lifecycle Marketing, where she developed and implemented marketing strategies.

Experience at Culture Amp

At Culture Amp, Madison held multiple positions from 2021 to 2024. She began as the Email Marketing Manager for one year before advancing to the role of Senior Lifecycle Marketing Manager, where she worked for an additional two years. Her contributions focused on lifecycle marketing strategies and email campaigns.

Educational Background

Madison Courtney earned her Bachelor of Business Administration (B.B.A.) in Marketing from the University of Saint Mary. She attended the university from 2013 to 2015, gaining foundational knowledge and skills in marketing principles and practices.

Marketing Expertise and Skills

Madison possesses over 7 years of experience in B2B and B2C email and lifecycle marketing. She is proficient in using various marketing automation platforms, including Pardot, Marketo, Hubspot, Salesforce, Drift, and Litmus. Her expertise includes creating marketing visions and utilizing data for decision-making and performance evaluation.

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