Olivia Palmer, MBA
About Olivia Palmer, MBA
Olivia Palmer, MBA, is a Senior Lifecycle Marketing Manager at SimplePractice, where she has worked since 2021. She has extensive experience in marketing roles across various organizations, including Rivel, Inc., Albertus Magnus College, and Netspend.
Work at SimplePractice
Olivia Palmer currently serves as the Senior Lifecycle Marketing Manager at SimplePractice, a role she has held since 2021. In this position, she has strategized and implemented the transition from sporadic ad-hoc communications to programmatic journeys, collaborating with Data Analytics to optimize communication timing and personalization. Olivia has analyzed and owned the performance of email drip and nurture campaigns, focusing on driving movement and conversion throughout the sales and marketing funnel. She has developed and executed robust A/B testing plans to enhance various email KPIs and managed the cross-product email roadmap, aligning team priorities with high-impact work.
Previous Experience in Marketing
Before joining SimplePractice, Olivia held several marketing roles. She worked as a Lifecycle Marketing Manager at Netspend from 2017 to 2020, where she focused on lifecycle marketing strategies. Prior to that, she was a Community Marketing Manager at SolarWinds in 2020 and at Cypress.io in 2021. Olivia also served as a Marketing Manager at Aqua-Tots Swim Schools from 2009 to 2011 and later as a Marketing Consultant there in 2017. Her experience spans various aspects of marketing, including community engagement and campaign management.
Education and Expertise
Olivia Palmer has a solid educational background in marketing and business management. She earned her Bachelor’s degree in Marketing Management from Albertus Magnus College, studying from 2011 to 2013. Following this, she achieved a Master of Business Administration (MBA) in Leadership from the same institution in 2014. Additionally, she studied Business Administration and Management at Austin Community College from 2008 to 2011. This educational foundation supports her expertise in lifecycle marketing and strategic communications.
Early Career and Internships
Olivia began her career with various roles at Albertus Magnus College, where she worked as a Financial Aid Administrator and as a Financial Aid Office Assistant from 2011 to 2014. She also completed a Public Relations Internship at the college in 2013. These early experiences provided her with a strong foundation in administrative and communication skills, which she later applied in her marketing roles.