Rochelle Bailis
About Rochelle Bailis
Rochelle Bailis serves as the VP of Marketing at SimplePractice, where she has worked since 2021. With extensive experience in marketing roles across various companies, she has developed expertise in go-to-market strategies, SEO, and data analysis.
Current Role at SimplePractice
Rochelle Bailis serves as the Vice President of Marketing at SimplePractice, a position she has held since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's objectives. Her expertise in advanced SEO and data analysis supports her efforts in driving brand awareness and customer engagement.
Previous Experience at LeaseLock
Prior to her current role, Rochelle Bailis worked as Vice President of Marketing at LeaseLock from 2019 to 2021. During her tenure, she developed and implemented marketing strategies that contributed to the company's growth in the rental insurance sector. Her leadership in marketing helped position LeaseLock as a key player in the industry.
Educational Background
Rochelle Bailis earned her Bachelor of Arts degree in Honors English from Scripps College, graduating Magna Cum Laude. She also completed her high school education at Brentwood School. Her academic background has provided her with a strong foundation in communication and critical thinking skills, which she applies in her marketing roles.
Marketing Expertise and Skills
Rochelle Bailis possesses extensive expertise in developing go-to-market strategies across various sectors, including B2C/D2C, B2B, SaaS, and SMB. She is skilled in advanced SEO, data analysis, and visualization, and is proficient in design tools such as Adobe Creative Suite and Figma. Additionally, she is certified in lead nurture with Marketo and HubSpot Inbound, enhancing her capabilities in marketing automation.
Professional Affiliations and Contributions
Rochelle Bailis has been a member of Chief since 2022, where she engages with other women leaders to share insights and strategies. She has also contributed to Forbes as a contributor from 2014 to 2015, showcasing her knowledge and expertise in marketing and business. Her involvement in these professional networks reflects her commitment to leadership and industry engagement.