Sheila Cardenas
About Sheila Cardenas
Sheila Cardenas is the Head of Lifecycle Marketing at SimplePractice, where she applies her expertise in growth marketing to optimize customer lifecycle management. With a diverse background in marketing roles at companies like Ancestry, Adobe, and Autodesk, she specializes in creating customer experiences that align with business objectives.
Work at SimplePractice
Sheila Cardenas currently serves as the Head of Lifecycle Marketing at SimplePractice. She has held this position since 2023. In her role, she focuses on optimizing customer lifecycle management and enhancing customer experiences through strategic marketing initiatives.
Previous Experience in Marketing
Before joining SimplePractice, Sheila Cardenas accumulated extensive experience in marketing. She worked at Ancestry in various roles, including Director of Global Campaign Marketing from 2014 to 2016 and Sr. Director of CRM, Acquisition and Lifecycle Marketing from 2016 to 2017. Additionally, she held positions at Adobe, Autodesk, and Madison Reed, where she developed her expertise in customer relationship management and marketing strategies.
Education and Expertise
Sheila Cardenas has a strong educational background, having studied Sociology at the University of Minnesota, where she earned a Bachelor of Arts degree from 1991 to 1996. She also studied at Leiden University for one year in 1994 and obtained a Multiple Subject Teaching Credential from San Francisco State University in 2005. Her expertise lies in growth marketing best practices, data-driven insights, and orchestrating customer experiences that align with business goals.
Career Development and Roles
Sheila Cardenas has held various significant roles throughout her career. She worked at OgilvyOne as a Management Supervisor from 2005 to 2006 and at Brann as an Account Supervisor from 2002 to 2003. Her career progressed with leadership positions at Adobe, where she served as Group Manager for both WW Retention Marketing and WW Demand Marketing, as well as Sr. Manager for WW Relationship Marketing Strategy from 2006 to 2009.
Focus on Customer Insights
Sheila Cardenas specializes in leveraging data and customer insights to enhance multi-channel marketing strategies. Her focus on orchestrating customer experiences is designed to align both customer needs and business objectives, ensuring effective lifecycle marketing practices.