Smita Wadhawan
About Smita Wadhawan
Smita Wadhawan serves as the Chief Marketing Officer at SimplePractice, where she oversees various marketing functions and has significantly contributed to the company's growth since 2021. With a background in chemistry and marketing, she has held key positions at notable companies such as GoDaddy, PayPal, and Intuit, and is committed to promoting diversity and inclusion in leadership roles.
Current Role at SimplePractice
Smita Wadhawan serves as the Chief Marketing Officer at SimplePractice, a position she has held since 2021. In this role, she oversees various marketing functions, including communications, creative agency management, growth marketing, product marketing, and lifecycle marketing. Wadhawan joined SimplePractice during a pivotal time, coinciding with the company's initial public offering (IPO). She has played a key role in building and scaling the marketing organization, significantly contributing to its strategic direction.
Previous Experience at GoDaddy
Prior to her current role, Wadhawan held multiple positions at GoDaddy. She worked as the Senior Director of US Marketing from 2019 to 2020, where she focused on enhancing brand presence. Before that, she served as the Director of Product Marketing from 2017 to 2018, and later as the Head of SMB Growth Marketing from 2020 to 2021. Her tenure at GoDaddy included a significant role as the Senior Director of Brand Campaign in 2018, where she managed brand initiatives for a duration of ten months.
Educational Background
Wadhawan has a strong educational foundation with a Bachelor of Science in Chemistry from J.N.V. University. She furthered her studies at the Symbiosis Institute of International Business, where she earned a Master of Business Administration (MBA) with a focus on Marketing. This combination of education has equipped her with a diverse skill set applicable to her marketing career.
Leadership and Team Building
Smita Wadhawan has demonstrated expertise in building and leading teams within complex, cross-functional environments. Her experience spans across various regions, including the US, India, Europe, and South Africa. At SimplePractice, she has successfully recruited functional leaders and doubled the size of the marketing team. Her leadership approach emphasizes diversity, equity, and inclusion (DEI), reflecting her commitment to fostering an inclusive workplace.
Achievements in Marketing
Under Wadhawan's leadership, the marketing team at SimplePractice has achieved notable recognition, receiving nominations for prestigious awards such as the Webby and Digiday awards. She has overseen marketing programs that have significantly impacted revenue, showcasing her ability to drive business results through effective marketing strategies. Her initiatives have positioned SimplePractice as a competitive player in the market.