Stephen Carr
About Stephen Carr
Stephen Carr serves as the Director of Marketing Data Analytics at SimplePractice, where he has developed advertising analytics solutions that improve efficiency and target new customer segments. With over a decade of experience in technology and finance, he is recognized for his expertise in data-driven business analytics.
Work at SimplePractice
Stephen Carr serves as the Director of Marketing Data Analytics at SimplePractice, a position he has held since 2022. In this role, he focuses on developing advertising analytics solutions that improve advertising efficiency and identify new customer segments. His work is integral to the company's marketing strategy, leveraging data to drive business decisions.
Education and Expertise
Stephen Carr has a strong educational background in business analytics and management. He earned a Master of Science in Business Analytics from the University of Iowa, studying from 2016 to 2018. Additionally, he holds a Certificate in Business Analytics from the same institution, which he completed between 2014 and 2018. He also has a Bachelor of Arts in English from Coastal Carolina University, obtained from 1996 to 2000.
Background
Stephen Carr has over a decade of experience in technology and finance, with a focus on data-driven business analytics. His career includes various roles at GoDaddy, where he advanced from Analyst IV to Sr. Manager of Digital Marketing Analytics. He has also worked at companies like EpicClick, LLC, and Heritage Microfilm, gaining diverse experience in marketing and analytics.
Professional Experience
Stephen Carr's professional journey includes significant roles at GoDaddy, where he worked from 2012 to 2022 in various capacities, including Advertising and Marketing Optimization Specialist, Marketing Manager, and Manager of Digital Marketing Analytics. His earlier experience includes positions at Barnes & Noble, Heritage Microfilm, and Kent State University, contributing to his comprehensive understanding of marketing and analytics.
Recognition in Marketing Analytics
Stephen Carr is recognized as a thought leader in marketing analytics, particularly in areas such as attribution, incrementality, lifetime value (LTV), return on advertising spend (ROAS), and end-to-end advertising funnels. His expertise in these fields positions him as a valuable resource for organizations seeking to enhance their marketing strategies through data-driven insights.