V. Michael Azrikan
About V. Michael Azrikan
V. Michael Azrikan is an SEM Manager at SimplePractice, where he has worked since 2022. He has over a decade of experience in digital marketing, having previously held positions at Oracle, Pearson, Direct Energy, and Sears Hometown and Outlet Stores.
Current Role at SimplePractice
V. Michael Azrikan serves as the SEM Manager at SimplePractice, a position he has held since 2022. In this role, he focuses on search engine marketing strategies to enhance the company's online presence and drive traffic. His responsibilities include managing campaigns, optimizing ad performance, and analyzing data to improve results. His expertise in paid search strategies contributes to the effectiveness of SimplePractice's marketing efforts.
Previous Experience at Oracle
Prior to his current role, Azrikan worked at Oracle as a Digital Marketing Manager from 2018 to 2022. During his four years at Oracle, he was responsible for developing and implementing digital marketing strategies. His work involved optimizing online campaigns and enhancing brand visibility through various digital channels.
Background in Search Marketing
Azrikan has a solid background in search marketing, having worked as a Search Marketing Specialist at Pearson from 2010 to 2012. This role allowed him to gain experience in managing search campaigns and understanding market dynamics. He further honed his skills in digital marketing during his tenure at Direct Energy and Sears Hometown and Outlet Stores, where he held Digital Marketing Manager positions.
Education and Expertise in Computer Information Systems
Azrikan earned a Bachelor of Science in Computer Information Systems from DeVry University, studying from 1998 to 2001. His educational background provides a strong foundation for his technical skills in digital marketing, including website analysis and on-page SEO optimization. His expertise extends to managing Google Merchant Center and conducting audience research to enhance marketing strategies.
Skills in Digital Marketing and Advertising
V. Michael Azrikan is skilled in various aspects of digital marketing, including reputation management and programmatic advertising. He specializes in conversion optimization, ensuring proper setup of conversion tracking and event tracking. His experience also includes managing data feeds for Product Listing Ads and Local Inventory Ads, contributing to effective advertising strategies across multiple platforms.