Gem Sytangco
About Gem Sytangco
Gem Sytangco is a Market Researcher with extensive experience in marketing and customer relationship management, particularly in the FMCG/CPG sector. She has held various roles in companies across the Philippines and the United Arab Emirates, contributing to marketing campaigns and product launches in the MENAP region.
Work at Simporter
Gem Sytangco has been employed at Simporter as a Market Researcher since 2021. In this role, Sytangco focuses on market analysis and research, contributing to the company's understanding of consumer behavior and market trends. This position allows for the application of expertise in developing promotion strategies and customer relationship management within the FMCG/CPG sector.
Previous Employment Experience
Prior to joining Simporter, Gem Sytangco held various positions in different organizations. Sytangco worked as a Technical Documentation Specialist at Sykes Enterprises, Incorporated from 2004 to 2008. In Dubai, Sytangco served as an Employee Relations Officer at Habtoor Grand Resort for one month in 2008, followed by a role as a Marketing Executive at Habtoor Hospitality from 2008 to 2010. Sytangco also worked as a Regional Marketing Executive at Alamar Foods Company from 2010 to 2012 and as a Marketing Officer at Ginza Restaurants LLC from 2014 to 2015.
Education and Expertise
Gem Sytangco earned a Bachelor of Arts in Psychology from De La Salle University - Dasmariñas, completing the program from 1998 to 2002. Sytangco possesses expertise in developing promotion strategies and customer relationship management, particularly within the FMCG/CPG sector. This educational background and professional experience support Sytangco's capabilities in market research and analysis.
Marketing Campaigns and Research Initiatives
In previous roles, Gem Sytangco played a significant role in executing marketing campaigns for new product launches across the MENAP region. Sytangco was involved in ideation research and pre-market forecasting, focusing on identifying product attributes in the FMCG/CPG industry. These initiatives reflect Sytangco's commitment to understanding market dynamics and consumer preferences.