Barry Snower
About Barry Snower
Barry Snower serves as the VP of Enterprise Accounts for North America at Sinch, where he provides strategic guidance on mobile messaging solutions. He has extensive experience in account management and client relations, having held various roles at companies such as Merkle and 3Cinteractive.
Current Role at Sinch
Barry Snower serves as the Vice President of Enterprise Accounts for North America at Sinch, a position he has held since 2022. In this role, he focuses on developing and managing relationships with enterprise clients, providing strategic insights into mobile messaging solutions. His responsibilities include overseeing account management and ensuring that clients receive tailored services that meet their specific needs.
Previous Experience in Account Management
Barry Snower has extensive experience in account management, having held various positions at Merkle, including Senior Account Manager and Digital Account Manager. His tenure at Merkle spanned from 2008 to 2014, where he worked on mobile solutions and digital marketing strategies. He also served as a Strategic Client Director at 3Cinteractive and as a Senior Account Director at Archer Mobile, further enhancing his expertise in client relations and strategic guidance.
Educational Background
Barry Snower studied at The Art Institutes, where he earned a Bachelor’s Degree in Interactive Media Design. This educational background has equipped him with the skills necessary to navigate the complexities of digital media and client engagement, contributing to his success in various roles throughout his career.
Expertise in Mobile Messaging Solutions
Barry Snower provides strategic guidance on a wide range of mobile messaging use cases, including SMS, MMS, RCS, two-factor authentication (2FA), voice, push notifications, over-the-top (OTT) messaging, mobile wallet, and location-based messaging. He incorporates customer relationship management (CRM) data to create targeted and personalized communications, enhancing the effectiveness of messaging strategies for his clients.
Relationship Management with Fortune 100-500 Companies
Throughout his career, Barry Snower has maintained relationships with numerous Fortune 100-500 enterprises across various industries. His ability to connect with high-profile clients and understand their unique needs has been a significant factor in his success in account management and strategic guidance.